http://www.davidgagne.net/2007/03/09/alexa-is-skewed/ The personal weblog of David Vincent Gagne Tue, 07 Feb 2012 18:06:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.davidgagne.net/2007/03/09/alexa-is-skewed/#comment-182737 josh Mon, 12 Mar 2007 02:14:27 +0000 http://www.davidgagne.net/?p=6323#comment-182737 Alexa compiles its data from the people that download and use the Alexa tool bar. That becomes their "sample." Much like the Nielsen TV ratings, this method of collecting data is arbitrary and weak. I have been thinking the same thing about Alexa for quite a while. It's especially frustrating when you are looking at the raw log files from Apache. Those logs don't lie. Alexa compiles its data from the people that download and use the Alexa tool bar. That becomes their “sample.” Much like the Nielsen TV ratings, this method of collecting data is arbitrary and weak. I have been thinking the same thing about Alexa for quite a while. It’s especially frustrating when you are looking at the raw log files from Apache. Those logs don’t lie.

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