davidgagne.net

A quick lesson on it’s versus its:

• it’s is a contraction of the two words “it” and “is”; if what you are trying to do is say, “it is,” and you want to do it without using that pesky middle i, use it’s
• its is possessive; try to think about how neurotic you would be if you couldn’t have an apostrophe but people were always trying to give you one; its is what to write when you’re talking about something which is owned by something else

“Look! It’s raining!”
That car! Look at its paint job!
This blog … it’s making me sick!
His most recent post? It’s awful!
It’s the economy, stupid!
My computer? Its motherboard is screwed.

Hopefully … someone will care. It’s my goal …