Last night I writhed in agony while watching the 11 o’clock news. The local NBC affiliate was running a story about the Sacramento disc jockeys that were fired recently. (The radio personalities had sponsored a contest which led to the death of a woman.) Behind the anchorman the screen displayed DJ’s Fired. I’m sure that employees at my office are sick of hearing me say, “An apostrophe is never used to indicate a plural.” How can NBC not have someone to check what’s going to be printed in big block letters on screen? Why, NBC? Why?
“The ‘plural apostrophe’ (e.g. no dog’s allowed, sofa’s for sale) is running rampant these days, and it’s not just my imagination. It’s so wrong that I can’t even begin to fathom how anyone could make such a mistake. I hate it when people dismiss it with, ‘Oh, not everyone’s a grammar freak.’
Grammar? You think it’s an issue of grammar? I hate to break it to you, but if you can’t spell ‘dogs’, you’re illiterate.”
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