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Fake Fans, Fake Buzz

March 20th, 2001 @ 12:36 pm PST

Fake Fans, Fake Buzz, Real Bucks
After being blindsided by the Web hype on “The Blair Witch Project,” movie studios are paying for phony sites, often striving for the clunky naivete of a genuine effort.

More posts tagged:
fans / media / movies / propaganda / publicity

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media

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March 2001 / 2001

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