julietsIt seems that Oakley is now at war with the Sunglass Hut. On their web site they’ve posted an impassioned plea asking consumers to not purchase shades at the retail chain. I really like Oakley, but I have to ask: Why the heck don’t they sell their product on-line? I would think that their target market is full of websurfers. Why would a company choose to strictly do business off-line?

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