It seems that Oakley is now at war with the Sunglass Hut. On their web site they’ve posted an impassioned plea asking consumers to not purchase shades at the retail chain. I really like Oakley, but I have to ask: Why the heck don’t they sell their product on-line? I would think that their target market is full of websurfers. Why would a company choose to strictly do business off-line?
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