Oakley has started advertising Thump — “Digital Music Eyeware”. If these had a BlueTooth iPod dongle I would go buy a pair right now — before lunch even. They don’t, though. They have a 256mb or 512mb memory gizmo and you need a USB cable to update your tunes (and what looks like a c. 1995 cell phone battery pack to charge them). It’s tragic. So close to being perfect. Think about how much lighter and slimmer (and cooler) they could be if they weren’t doing the processing! Boneheads. I love Oakley, too. They are a great company. Slick marketing, killer sunglasses. It bites that they missed the target on this.
It seems that Oakley is now at war with the Sunglass Hut. On their web site they’ve posted an impassioned plea asking consumers to not purchase shades at the retail chain. I really like Oakley, but I have to ask: Why the heck don’t they sell their product on-line? I would think that their target