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Oakley

November 28th, 2001 @ 3:44 pm PST

The shade war

Oakley

Oakley ScarThe day before the world changed I mentioned a little battle waging between Oakley and Sunglass Hut. It seems that Oakley feels that they are getting the short end of the distribution stick by the super-sunglass-store. I thought that the tirade on their site was kind of a tough tactic, but that’s not all they’re doing. I just saw an ad in Maxim magazine for these killer shades and noticed a skull and crossbones emblem at the bottom with the tag line, “Not Available at Sunglass Hut”.

Yikes! Talk about guerilla marketing…

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One Response to “Oakley”

  1. November 29th, 2001 @ 8:07 am
    sc0tt

    those are cool shades… i like the jacket 2.0 too. those are sweet.

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