The shade war


Oakley ScarThe day before the world changed I mentioned a little battle waging between Oakley and Sunglass Hut. It seems that Oakley feels that they are getting the short end of the distribution stick by the super-sunglass-store. I thought that the tirade on their site was kind of a tough tactic, but that’s not all they’re doing. I just saw an ad in Maxim magazine for these killer shades and noticed a skull and crossbones emblem at the bottom with the tag line, “Not Available at Sunglass Hut”.

Yikes! Talk about guerilla marketing…

There is one comment on this post

  1. those are cool shades… i like the jacket 2.0 too. those are sweet.

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