When I went to LA in June of ’99, Jorge and I bought a few 20-packs of Budweiser longnecks. I was surprised to see the 20-pack boxes out there. I had never seen them anywhere outside of New England. They are pretty economical; a 20-pack is around $12 while a 12-pack is $8.50. The case is nifty too, because it is a good old-fashioned sturdy box that has a million uses. I had forgotten about them until I went to LA again in April. Again I was impressed by the savings the 20-packs offered and wondered why Gainesville, where the beer consumption per capita is much higher than Los Angeles, didn’t sell them. Then, in a move obviously designed specifically to upset me, the Anheuser Busch distributor in Gainesville decided to start stocking these 20-packs one week before I left town. That, my friend, is irony. Dontcha think?

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