What the hell is this? I just got an email from Lids telling me that Nike’s got a new BoSox cap. Are they on crack or something? An “S” with the red socks? It looks ridiculous, and most people won’t even know it’s a Red Sox cap!
Check it out:
- S == Seattle
- S <> Boston
What are they thinking?
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But this route allows them to reduce capital by only needing to change the colour of the thread and minor logo. This is Nike remember. =)