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Zima: RIP

November 26th, 2008 @ 8:51 am PST

To Coors’ horror, Zima proved most popular among young women — a demographic that, while generally fond of getting tanked, just doesn’t have the same thirst for hooch as its male counterpart. And once the ladies took a shine to the stuff, the guys avoided Zima as if it were laced with estrogen.

from The Long, Slow, Torturous Death of Zima

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