Posts tagged “marketing”
#FridayFive: Brands
In which I pledge allegiance
Zima: RIP
To Coors’ horror, Zima proved most popular among young women — a demographic that, while generally fond of getting tanked, just doesn’t have the same thirst for hooch as its male counterpart. And once the ladies took a shine to the stuff, the guys avoided Zima as if it were laced with estrogen. from The
Video Blog Business Models: SXSW 2006
Transcript of 2006 SXSW panel discussion