What happens here, happens in the rest of the country a decade later.” We’re talking about Los Angeles, folks. This excellent quote is from a stupendous essay on why there will never be an NFL team in LA. It only took me a few months to realize that this place wasn’t going to be able to support an NFL team.

What happens here, happens in the rest of the country a decade later.

Apathy is key. The article makes several perfect points, but the one that matters is the one about caring. In Gainesville, Florida the city is crushed after a Gator loss. And I’m not just referring to a championship game, kids. If the team loses a single game at any point in the season, the entire county is crestfallen for days. There isn’t a smile to be seen anywhere. The baristas at Starbucks glumly pour lattes for grown men who look like they just got the news that JFK was shot.

In Los Angeles the day after USC won the National Championship in football was pretty much exactly the same as the day after UCLA lost the National Championship in basketball. There are — quite literally — millions of people here who are dedicated sports fans. The problem is that there are many, many more millions who don’t know the difference between the SEC and the ACC.

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